Tandem is a boutique research and consulting firm


We specialize in understanding the emotional mindset and buying habits of the modern luxury consumer. Utilizing our collective experience in digital media, psychology, econometrics, brand strategy, data sciences, and technology, we have built a data-driven story-telling methodology to identify optimal strategies to reach and activate the modern luxury consumer.

Meet Our Team


our philosophy

The modern luxury consumer is no longer simply defined by the money they make, where they live, or the car they drive.

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Who we help

Brands in high-involvement categories and those looking to play in the new luxury space.

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