As a dog owner, you know how rewarding it is to train your dog and watch them learn new skills. Starting a dog training business could be the ideal way to earn an income by doing something you love.
If you want to open a business teaching other dog owners how to train their dogs, this guide will cover everything you need to know. We’ll discuss the different business structures, getting the proper licenses and permits, completing a certificate program to become a certified professional dog trainer, marketing your services on social media, and defining your target market.
With this advice, you’ll be well on your way to becoming a successful dog training business owner.
Deciding on the right type of business entity for your dog training business
As a dog training business owner, one of the first big decisions you’ll make is choosing your business structure. The right option for you depends on your needs and priorities.
If you want to keep things simple, you could operate as a sole proprietorship. This means you and your business are legally the same entity. While easy to set up, you have unlimited personal liability for business debts and lawsuits.
For liability protection, consider forming a limited liability company (LLC) or corporation. An LLC provides legal separation between you and your business while still being fairly easy to establish. Corporations offer the strongest liability protection, but typically involve more complex paperwork and regulations.
The type of business entity you choose for your dog training business depends on several factors, including your personal preferences and needs for liability coverage or investment. You’ll also want to consider how each option may affect your taxes and administrative requirements.
Whatever you decide, be sure to formally establish your business, and obtain any licenses or permits required in your area.
Obtaining the necessary licenses to start a dog training business
While there are no state or federal requirements to becoming a dog trainer or owning a dog training business, it is highly recommended that you obtain certain certifications and licenses before you start.
Some areas may require you to obtain a general business license or permit to provide dog training services. Check with your city clerk’s office to determine if any are needed.
Becoming a certified dog trainer through an accredited program or organization, like the Certified Professional Dog Trainer-Knowledge Assessed (CPDT-KA) credential from the APDT, isn’t required. However, it establishes your credibility and expertise, and helps you attract more customers.
Building your skills and knowledge as a professional dog trainer
To become a successful dog training business owner, you need to gain practical experience working with dogs and develop key skills. The most important skills for professional dog trainers are communication, patience, and understanding canine behavior.
There are a few ways to build your experience. You can volunteer at an animal shelter to help socialize and train shelter dogs to make them more adoptable. You can also intern or apprentice with an established dog trainer. Shadowing a seasoned pro is one of the best ways to learn the ropes.
You should also consider enrolling in a dog training certification program. These programs teach you dog psychology and learning theory, as well as specific training techniques and skills. You can earn certifications in areas like obedience training, behavior modification, and aggression management. Certification will make you a more attractive hire for dog owners looking for a trainer.
In addition to hands-on experience, continuously educating yourself about the latest dog training methods and techniques is key. Read books and studies on dog behavior and training. Follow leading dog trainers and behaviorists on social media. Stay up to date with the latest tools, equipment, and training aids for instructing dogs.
Marketing your dog training business to attract clients
To build a successful dog training business, you need to attract clients. The first step is to define what services you’ll offer. Do you want to focus on basic obedience, agility, behavioral issues or all of the above? Will you only train puppies, or dogs of all ages? Once you define the services you’re offering, you can adjust your marketing effectively.
Here are some tips to help you gain more clients.
Create a professional network
Partner with local veterinarians, pet stores, dog grooming and dog walking businesses, and animal shelters. Offer them discounts or commissions for referring clients to you. This cross-promotion will increase your visibility and help you reach more dog owners.
Nurture an online presence
Build a professional website to establish your online presence. Include details about your services, credentials, experience, pricing, and testimonials from happy clients. Optimize your site for search engines so people can easily find you when searching for “dog training” or “certified dog trainer” in your area.
Leverage social media
Create social media profiles on platforms like Facebook, Instagram, and LinkedIn. Post updates, share dog training tips, spotlight your services, and engage with your target market. Stay active in local Facebook groups and build connections.
Offer attractive promotions
Run promotions and special offers like discount packages. You could run a referral program, where existing clients get a discount for referring new clients. It’s a good idea to offer free initial consultations so dog owners can get to know you, learn about your experience, and discover how you can help train their dogs.
Advertise offline
Promote your business in places that dog owners frequent, like pet stores, grooming salons, vets’ offices, and dog parks. Sponsor local dog-related events, and get involved in community organizations and networking groups.
Establish yourself as a trusted expert
Create and publish content that shares your expertise, so that potential clients learn to trust you and become customers. Build a mailing list and send a regular e-newsletter with helpful dog training advice and news about your business, and post regular blogs on your website.
Implementing a well-rounded marketing plan focused on networking, online visibility, and promotions will help attract more dog owners to your dog training services. With time and consistency, you’ll gain more and more clients through word-of-mouth and referrals. Keep providing high quality training and support, and your dog training business will continue to thrive.
How to start a dog training business: FAQs for new entrepreneurs
Starting a dog training business requires a lot of research and planning. As a new entrepreneur, you likely have many questions about how to get started. Here are some of the most frequently asked questions from aspiring dog training business owners.
What business structure should I choose?
The most common options for a dog training business are sole proprietorship, partnership or limited liability company (LLC). As a sole proprietor, you are personally liable for the business. A partnership shares liability among partners. An LLC provides liability protection with less paperwork than a corporation. For a new dog training business, an LLC is often the best choice.
Do I need any licenses or permits?
Most areas require dog training businesses to obtain a general business license or permit. Some cities require additional permits to operate a dog training business. Check with your local government for specifics. You may need permits for zoning, building use or occupational business.
How do I become a certified dog trainer?
While not always mandatory, becoming a certified dog trainer can help establish your credibility and expertise. You can earn certification through programs like the Certified Professional Dog Trainer (CPDT) program or the International Association of Canine Professionals (IACP). Both offer training courses and exams to become a certified dog trainer.
How do I market my services?
Build a professional website to promote your services, and create profiles on sites like Yelp, Google My Business and Facebook to increase visibility. Run social media ads targeting local dog owners, offer discounts and promotions to new clients, and build relationships with local veterinarians, dog groomers and pet stores to get referrals. Word-of-mouth marketing from happy clients is also key.
Your successful dog training business is on the horizon
With the right business structure, licenses, target market, and dog training skills, you can start a successful dog training business. Developing your skills as a dog trainer and effectively marketing your services takes dedication and hard work. But for those passionate about working with dogs and their owners, the rewards of running a successful dog training business are well worth the effort. With some time and effort, you’ll be well on your way to training happy, well-behaved dogs and building a thriving business.
